Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

F Haumer; L Schlicker; Paul Clemens Murschetz; C Kolo

doi:10.1108/JSMA-08-2020-0207

Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

F Haumer
, L Schlicker
, Paul Clemens Murschetz (Co-author)
, C Kolo

Research output: Contribution to journal › Original Article › peer-review

8 Citations (Web of Science)

Original language	English
Journal	JOURNAL OF STRATEGY AND MANAGEMENT
DOIs	https://doi.org/10.1108/JSMA-08-2020-0207
Publication status	Published - 2021

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10.1108/JSMA-08-2020-0207

Cite this

@article{b86c230e36a74d7abc2a9cb30616a396,

title = "Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change",

author = "F Haumer and L Schlicker and Murschetz, \{Paul Clemens\} and C Kolo",

note = "Murschetz: Institute of Ecomedicine, Paracelsus Medical Private University, Salzburg, Austria",

year = "2021",

doi = "10.1108/JSMA-08-2020-0207",

language = "English",

journal = "JOURNAL OF STRATEGY AND MANAGEMENT",

issn = "1755-425X",

}

TY - JOUR

T1 - Tailor the message and change will happen? An experimental study of message tailoring as an effective communication strategy for organizational change

AU - Haumer, F

AU - Schlicker, L

AU - Murschetz, Paul Clemens

AU - Kolo, C

N1 - Murschetz: Institute of Ecomedicine, Paracelsus Medical Private University, Salzburg, Austria

PY - 2021

Y1 - 2021

U2 - 10.1108/JSMA-08-2020-0207

DO - 10.1108/JSMA-08-2020-0207

M3 - Original Article

SN - 1755-425X

JO - JOURNAL OF STRATEGY AND MANAGEMENT

JF - JOURNAL OF STRATEGY AND MANAGEMENT

ER -